Transform Member Outreach with Salesforce Messaging for Compliance and Efficiency
Challenge
A leading healthcare services provider needed to modernize communication for tens of thousands of members transitioning from call center phone calls to online communication while maintaining compliance.
Solution
Wilco Source implemented Salesforce Service Cloud secure messaging, integrated with the existing member portal. Bulk messaging for health awareness campaigns and embedded knowledge articles improved outreach and education.
Impact
Reduced
call volume, more efficient online communications
Increased
member engagement via preventative care campaigns
Stronger
provider–member relationships
Digitally
transformed communication improving efficiency and compliance
