Transformative Wave: Pardot Implementation & Marketing Optimization

The Challenge

The client wanted a partner to help them build their first Pardot campaign to promote their white paper How the IoT is Reshaping Building Automation.

The timeline was extremely tight due to the imminent launch of the campaign.

The Solution

Wilco Source designed a landing page in Pardot for their campaign that highlighted the main points covered in the white paper and had a Pardot form used to gather prospect contact information. Upon form submission, users would be redirected to a thank you page and would receive the white paper via autoresponder email.

While designing the landing page, form and autoresponder email, Wilco focused on enhancing the experience for users interacting with these marketing assets. The subject line in the autoresponder email was tailored to correspond directly to the interest of the users who visited the landing page.

The autoresponder email was also configured to come from a personal user instead of a generic email address, and used merge fields to address the prospects with their first name. This created a more personalized experience for email recipients.

The Results

The client implemented their first Pardot campaign within a very short window. Wilco Source partnered with the client to achieve a very fast speed-to-market, which ultimately played a crucial role in making the campaign successful.