58% of top-performing companies – companies in which marketing contributes more than half of the sales pipeline – have adopted marketing automation.
Source: Forrester Research
Source: Forrester Research
EXTEND YOUR CRM CAPABILITY WITH MARKETING AUTOMATION
Today's customers are smarter, capable, and more empowered than ever before. Buyers today demand a new level of customer obsession, and the Pardot platform has the right capabilities to meet this demand. With our Pardot Quickstart packages you can take advantage of core features of Pardot-customized to fit your business. We know that the clock is ticking on your Pardot subscription. We will help you get the most of Pardot within 4 weeks. Through CRM integration, we will provide visibility to your sales teams on how your prospects are interacting with your marketing initiatives. After the implementation, we will also train you on how to create & manage marketing campaigns going forward.
DID WE TELL YOU THAT WE USE PARDOT INTERNALLY TO MANAGE OUR MARKETING CAMPAIGNS ?
What
A Pardot Quickstart implementation is a 4-week engagement that is tailored for small business marketing teams who are looking to generate quality leads and nurture them.
How
A dedicated certified Pardot consultant will work with your marketing team to help you understand the basic features available in Pardot and will also help you to deliver your first successful campaign through Pardot.
For Whom
For clients who are new to marketing automation and having less than 5 marketing resources.
Why
Pardot customers have seen sales revenue increase by 34% and marketing effectiveness increase by 37%, on average.
Approach
Support
- We understand that adopting a new application doesn't happen over night.
- For all our quick start implementations, we offer 2 week post go-live support at no cost so that we resolve your go-live issues while you get used to the new application.
Training
- To make the adoption easier for your users, we create admin user guide with screenshots of how to navigate and use the application.
- We also provide virtual training sessions to guide your marketing team to success. We will cover how to use the application for day-day marketing activities, managing marketing assets and emphasize how Pardot brings your sales & marketing teams together.
Review
- At multiple points in implementation, we provide demos of configuration for your review and feedback.
- During the demo, we will also emphasize on how various marketing assets are created and used.
- All Marketing assets will be tested in multiple email clients (Gmail, Outlook), browsers (Chrome, Firefox, IE & Safari) and devices (Android & iOS).
Configuration
- Based on the requirements, our consultants will configure Pardot to get you faster results.
- Configuration includes technical setup, CRM integration and marketing asset setup.
Discovery
- Our certified consultants will facilitate requirements gathering sessions to learn about your business and marketing goals.
- Through an iterative approach, we'll capture requirements around how you want to customize Pardot.
Extended Implementation
6-8 Weeks
$14,000
Extended your implementation with additional Pardot features
- Technical Setup
-
- IP whitelisting
- Dedicated email IP setup
- Assist to use your custom fonts on Pardot
- Connector Setup & CRM Integration
-
- Mapping Salesforce custom fields to Pardot
- Initial database import (leads & contacts) from Salesforce to Pardot
- Marketing Asset Setup
-
- Email templates setup – 5
- Forms/Form handler setup – 5
- Landing pages – 5
- Automation rules – 5
-
Engagement programs
(upto-2)
- Prospect segmentation
- Dynamic lists
- Multivariate landing page creation
- Email A/B testing
- Other Customizations
-
- Adjusting baseline scoring model
- Custom page scoring using page actions
- Scoring Categories
- Grading
- Auto-Responders
- Building Subscription Lists
- Setting up Email Preference Center
Implementation Details
4 weeks
$6,500
Start your marketing automation journey with a core Pardot feature deployment
- Discovery and Design workshops
-
- Requirements document
- Technical Setup
-
- Assist in the implementation of Website Tracking Code to log visitor activity
- Assist in creating a Vanity Tracker Domain for Pardot hosted assets
- Assist in setting up SPF & Domain keys for Email Authentication (to optimize Email Deliverability)
- Connector Set up & CRM Integration
-
- Salesforce connector setup and configure syncing options
- Install Pardot package in Salesforce
- Adding Pardot elements to Salesforce page layouts
- Mapping Lead fields to Contact fields
- Mapping users and enabling Single Sign-On
- Marketing Asset Setup
-
- Email templates setup – up to 2
- Client to provide HTML or text creative
- Landing pages – up to 1
- Automation rules – up to 2
- Customize unsubscribe page
Forms – up to 2
- Admin Training
-
- Email editor
- Landing page editor
- Automation rules
- Engagement studio
- Segmentation lists
- CRM Integration
- Dynamic lists
- Segmentation rules
- 2 Hours Training Sessions
- 2 Week Go-Live Support
Ready to embark on your marketing automation journey?
